Brand Management: Co-creating Meaningful Brands
sk.sagepub.com
Look around you—how many brands do you see? You have probably become so used to brands that identify- ing them takes some effort.
marketing management reference
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[PDF] Persuasion Strategies in Advertisements - AAAI Publications
ojs.aaai.org
Modeling what makes an advertisement persuasive, i.e., elic- iting the desired response from consumer, is critical to the.
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