企业竞争力基础理论

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INTRODUCTION: WHAT IS STRATEGIC MANAGEMENT?

Similar principles of internal and external analysis apply. The Growth Vector. Strategic management involves decisions concerning what a company might do,.

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[PDF] 基于顾客价值的企业竞争力理论的整合*

摘要:企业竞争力源于更大的顾客价值。本文深入阐释了顾客价值的本质内. 涵,并从四个方面系统剖析了企业竞争力与顾客价值之间的关系。在此基础上,本文.

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